Brainstorming + Speed Dating
We decided to create an application that made it easier for
individuals to eat healthy food. With this focus we brainstormed 50+
ideas. The ideas included github for recipes, delivery service that
focuses on vegetarian restaurants, meal recommendations based on
quantified self data, etsy for food, and shared grocery orders. In
order to get reactions and critical feedback for our ideas, we chose
five of the most promising ideas to speed date with relevant
stakeholders. These stakeholders included a Whole Foods Marketer, a
chef at local health foods restaurant, two "foodies", and several
students. The feedback we gathered from the "Etsy for Food" concept
was very positive, as individuals were both interested in both selling
and buying on the marketplace. Because of this we decided to move
forward with this concept. Additionally, the we gathered insights into
consumer's general feelings and desires toward food services.